Monday, April 24, 2017

zero

Banner ad is a hero, and I am a zero. Yeah, that is how it really does seem. For example, back in the 90's we got the banner ad thrown at us. It use to get clicks - just some. About 1% CTR or more. Well, banner blindness set in. Result was more ads popping up. Like we would expect fewer not more. Well, we were wrong. Oh yes, the ads became more expensive.

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